Richard Hoeg (“Rick”) is a Michigan-based business attorney, legal commentator, personality, and creator of the hit YouTube podcast series Virtual Legality, where he breaks down timely legal issues through the lens of business, technology, and popular culture.
Rick formed The Hoeg Law Firm, PLLC (namesake of this site and the original, “Hoeg Law”) in 2016 to perform high quality legal services for small businesses outside the traditional pipeline of the bigger firms. In 2025, he closed Hoeg Law as an ongoing concern, instead taking up the name as the personal brand of his professional and media presence online. . Today, this site serves as the foundation of that professional and media platform. Though Rick no longer performs legal services at Hoeg Law, he continues to practice law and has ‘taken his talents’ to perform legal services through Mavacy PLLC. If you’re looking for legal representation (rather than YouTube videos or media availability), please visit Mavacy at https://mavacy.com/
Rick has lived and worked in Michigan his entire life. After earning a B.A. in Economics from Hillsdale College, he attended the University of Michigan Law School, graduating Magna Cum Laude and in the top five of his class, with a focus on corporate governance and transactional law.
He began his legal career in 2005 at Miller Canfield (Ann Arbor), working on venture capital and business transactions, and later joined Honigman in 2007, where he continued advising venture capital funds and portfolio companies, along with technology and biopharmaceutical spin-offs connected to the University of Michigan ecosystem. In 2016, he formed Hoeg Law, which has since evolved into this media-forward platform.
Over the years, Rick has also devoted significant time to closely studying corporate law frameworks, including the Michigan Business Corporation Act and Delaware General Corporation Law, including work as a co-author on annual supplements to Wolters Kluwer’s Michigan Corporate Law and Practice treatise.
Education
Bar Admission
Honors
Hoeg Law is not a practicing law firm. This website is a media and professional platform for Richard Hoeg. Rick provides legal services through Mavacy PLLC.
As an avid gamer and lifelong tech enthusiast, Rick expanded into areas involving information technology, software licensing, and related commercial and intellectual property issues, including a focus on SaaS and custom software development work. That blend of legal and technical fluency is also a big part of what shapes his commentary today.
Rick created Virtual Legality to make complex legal developments understandable, useful, and genuinely interesting. The channel has grown to hundreds of thousands of subscribers and viewers, covering topics at the intersection of law, business, media, and culture.
He has also spoken on corporate finance developments following the JOBS Act, including crowdfunding-related regulations such as Rule 506(c), Regulation A+, and Regulation Crowdfunding, along with Michigan’s MILE exemption, through talks and presentations for organizations including ICLE and others.
Rick lives in Northville, Michigan with his wife and two daughters. When he’s not watching Michigan football, he’s usually in a VR headset or cheering for his kids at art shows or track meets.
